Arch Woodside
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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing) (Advances in Business Marketing & Purchasing, 21)
Case Study Research: Theory, Methods and Practice
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing
Incompetency and Competency Training: Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices
Advances in Business Marketing and Purchasing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing & Purchasing)
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